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Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three new AI versions of the classic ...

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New research from BrightEdge offers insights into how Google’s AI Overviews ranks websites across different verticals, with implications for what SEOs and publishers should be focusing on. The data ...

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Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Here's a grounded approach to keyword optimization that prioritizes clarity, structure, and real user experience.