In the ever-evolving landscape of the professional world, assertiveness has emerged as a critical trait for success. Many individuals, however, find themselves trapped in the cycle of people-pleasing, ...

Being “nice” is a healthy action that we should all practice, but being assertive will get you where you need to go. If you’re an entrepreneur but not a naturally assertive person (like myself), ...

Firmness can co-exist with kindness. When you stop confusing being 'nice' with being passive, you learn that true ...

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It can be rough when you don't feel like you're heard in a conversation, but it can be even worse when someone hears exactly what you're saying and tries to steamroll right over you. Here are a few ...

Opinions expressed by Entrepreneur contributors are their own. During the course of your professional career how many leaders have you come across that could be best described as a bully? How many ...

Google the phrase “assertiveness training” and over 700,000 possibilities will pop up. Thanks to Sheryl Sandberg, “lean in” is the new mantra for women—and judging from the search options, it appears ...

Conventional wisdom says that assertive people get ahead. They tell people what they think, request the resources they need, ask for raises, and don't take no for an answer. So what are non-assertive ...

Gone are the days when you could sell a product or operate a business and people would beat a path to your door. There's tremendous competition in the global marketplace, and consumers can purchase a ...

You don’t want to fight. You don’t want to be hassled. You don’t want to disappoint them. It’s easier to just nod and give them what they want. But later you feel frustrated, trapped and depressed ...