As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinions. But can ...

Then in 2006, Drennan was named a Howard Hughes Medical Institute (HHMI) professor, and she received a $1 million grant to develop an innovative freshman chemistry course that would integrate ...

Want to effectively track the performance of your PPC ads? Here's how to measure the success of your paid search campaigns with or without conversion data. One of the greatest gifts digital marketing ...

When thinking about hopes and dreams for our careers, we tend to assume that the longer we stay in a particular career, the more successful we will be. But how do we define, let alone measure, “career ...

COVID-19 and restrictions on in-person interactions have caused brands to place a much greater emphasis on digital marketing and online interactions with customers. Even as digital strategies are ...

Success can be measured in many different ways. For some, it's the size or location of their home. For others, it's the kind of car they drive. For digital marketers, success — both short- and ...

Even though it’s early, my discussions these first few months of the year tell me that "employee experience" is becoming one of the buzzwords of 2019. The CEOs and CTOs I’ve spoken with at companies ...

The last decade has seen important but insufficient progress in protecting areas that are home to endangered species worldwide, conservation leaders say. As governments prepare to discuss new ...

According to Jane McGonigal, one of the most forward-thinking game designers in the US, the essential elements of a game are: a goal, rules, a feedback system, and voluntary participation. Is life a ...

Going 4-3 or better would be the clearest, most incontrovertible way to measure success for the Bengals over the final seven games of the season. Not only is winning more than you lose a baseline for ...