As the founder of a successful performance marketing company, I pay attention to how things are advertised, and I’ve noticed something really interesting in the way we as a culture talk about ...

AI is transforming marketing at breakneck speed. From generative tools that draft entire ad campaigns to chatbots handling customer queries, it’s natural to wonder whether human roles will even exist ...

Marketing professionals are facing a tumultuous and changing job market. Most marketers, 68%, feel that it is more challenging to get a job in the field now compared to five years ago, while only 7% ...

Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments pose new challenges. The LinkedIn Marketing Jobs ...

As we continue to catapult into an era of artificial intelligence, a distinct set of new marketing roles have surfaced that are shaping the industry's frontier with a blend AI-specific skills and ...

Doretha Clemons, Ph.D., MBA, PMP, has been a corporate IT executive and professor for 34 years. She is an adjunct professor at Connecticut State Colleges & Universities, Maryville University, and ...

This article is by Scott Redick, director of strategy at Heat, an independent advertising agency. Things change pretty quickly in the marketing industry. Just take a look at any help wanted ad. An ad ...

Digital marketing professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide. I decided to dig a bit deeper ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

Marketing is often one of the first teams within a company to take a hit when a financial crisis strikes, and the Covid-19 pandemic was no different. But with the economy now almost entirely reopened, ...