Now that Americans are shopping in person again, it seems we’re seeing a lot of videos on social media showing customers lashing out at workers and insulting them over wearing masks or slow service.

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The customer is always right. This is an adage that many entrepreneurs and businesses aspire to live up to. However, most entrepreneurs soon find out that customers can be difficult and irrational.

In business, negative interactions with customers are just as common as positive ones. While it’s easy to dwell on the less-than-pleasant experiences that may make you question whether it’s worth it ...

You have a great product or service, and you do your best to create an exceptional customer experience. Despite your efforts, though, you encounter difficult customers with more frequency than you'd ...

Tough conversations are generally difficult to initiate and respond to. Whether they occur in personal or professional life, we are hard-wired to act, react and emotionally invest -- and that makes it ...

Every person in a customer-facing role understands that there are some customers who are more difficult than others. Here are some ways to turn these customer interactions into more positive ...

Opinions expressed by Entrepreneur contributors are their own. The goal for most people when they start a business is to find and build a solid customer base. Out of eagerness or desperation to build ...